Openleads Email Permission Policy
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Whom you can email
Openleads allows you to import lists of your contacts into your account. As long as each contact on the list has given you permission to email them, you can do so. There are two types of permission you can get from your contacts:
Express Permission
Express or explicit permission is when an individual has opted-in or specifically requested to get your emails. Some examples of this are:
- Anyone who goes through a confirmed opt-in process.
- Someone who signs up to receive your emails through a sign-up form on your webpage.
- People who sign up using a form with the specific purpose of being added to a mailing list.
Implied Permission
Implied or implicit permission happens through a client or customer relationship. For example, you may get implicit permission through:
- An inquiry/lead sent to your Openleads account through any number of forms, email in, or other means of lead digestion to the CRM. (MOST COMMON).
- The exchange of business cards.
- A verbal request.
- A fishbowl collection where no consent to email is asked.
- The sale of a product or service.
- An inquiry about a product or service.
- A donation to your nonprofit organization.
- Membership to your organization.
Whom you can't email
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Important: Adding or importing names that go against our permission policy or anti-spam policy may result in the termination of your account. If you want more information, please see our anti-spam policy for all the details. |
On the other hand, you are never allowed to email any of the following:
- Any purchased, rented, or appended list of email addresses from any source, no matter what the source claims.
- Any shared list of email addresses that haven't given you direct permission to email, such as:
- an affiliated company contact list.
- a trade show attendee list.
- Any non-specific or role email addresses. Some examples of role addresses:
- marketing@example.com
- sales@example.com
- support@example.com
- admin@example.com
- Any distribution list or mailing list. These are lists where an email address will connect or mail to several others, like:
- a voter registration list.
- public directories.
- membership association contacts.
- chamber of commerce.
- Any collected email addresses obtained by surfing the internet or "scraping" web pages.
- Any addresses obtained through social media connections where the contact has not explicitly requested mailings. This includes:
- Facebook friends.
- LinkedIn connections.
- Twitter followers.
- Instagram followers.
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Be a better marketer: We've got the tools you need to grow your contact list the right way - with permission! There are lots of places you can collect new sign-ups, like from your website, blog, or social media profiles, to grow your list and keep spam complaints to a minimum. |
Spam report guidelines
Openleads always strives to provide the best possible Delivery rates for your email campaigns. In our decades of experience within the industry, we have found email delivery rates are directly tied with the sender's reputation and adherence to industry best business practices.
One of the most important best practices to follow is ensuring that your emails stay within our spam report guidelines of no more than 1 complaint per 1000 delivered emails. While we do not expect our customers to always achieve a 0.0% complaint rate, we are a permission-based service provider, and it's expected that the complaint rates for your campaigns fall within the industry standard guidelines.
Typically most email providers (such as AOL, Gmail, Yahoo, Hotmail) do not tolerate more than a .01% complaint rate, which is our basis for the 1/1000 guideline. Some of those same major providers use similar metrics to determine if future email campaigns from the same sender will land in spam in the future.
It is important to note that a spam report is not generated simply by an email landing in someone's spam or junk folder, these are complaints that are generated by an action taken by the email recipient usually in the form of a button labeled “Report Spam” provided by their email provider.